I am a marketing professional, so I know what should go into an "About Us" section and the impact it can have. I am no copywriter though, so bare with me.
What I want to say: *Insert self-deprecating stuff about myself disguised as pretentious witticisms here.* What I will say...
I’m only here for the marketing: I am one of those 'forever a student' types. I glean information and absorb external cues constantly, some of it sticks and it's usually the information that surrounds topics of interest to me like marketing. You see, marketing and me, we are misunderstood. We are both inextricably complex as a framework, yet simple as a concept. We have a few faces the public see; but like the iceberg, most of who and what we are is under the freezing surface of the unruly sea. It's a logical science that requires emotional context to be effective. So, marketing is my Muse.
Inspired by Marketing: Completing high school when I was 16 and as I had been home-schooled, I had become so used to achieving the high-standards and milestones I had set for myself (as I only had to compete with myself), the thought of university, and other people to compete with freaked me out. So I enrolled in TAFE and started with a Diploma of Business. I met people and had small classes, so it worked for me. I didn't have a good idea of what I wanted to do, until I did my first marketing subject. I loved it! I'm sure it helped that I really appreciated my teacher too. One step forward, one step back. I enrolled in a BBus with a Marketing Major at CQU; except I decided to do it remotely. I thrived in every Marketing Subject and managed to enjoy a few others unless there were numbers involved.
Hooked on that Marketing Feeling: I wasn't long into the workforce full-time before study called to me again. This time, I went to the face-to-face classes to earn my Masters of Marketing degree. My first subject back at Uni, and I only got a Credit - I was not happy to say the least. I upped my game, and never got below a Distinction again - my own damn high standards, it's an INFJ thing. Anyway.
My way is marketing. What’s yours? Second semester of my Master's degree and I had one lecturer whose teaching style just spoke to me. She uncovered my potential in ways I hadn't conceived I was capable of, and offered me a job as a Uni tutor. I owe her for my whole academic career path to date, and I should attribute some personal growth to her as well. I'm even lucky enough to have her (and my second favourite Uni teacher) as my co-supervisors during my current PhD candidature. On a side note, I had always planned on doing a PhD. However, now that it's been dictated (to a degree) that I need to complete it to continue being an academic and university lecturer, well the allure is gone but I will get there.
Marketing is my Middle Name: Over the past 10 years I have worked my way up as a Sessional University Marketing Lecturer & Course Coordinator, and Course Developer as well as a part-time Marketing Consultant, and Ph.D. Candidate. However, I am also a full-time Marketing Enthusiast, INFJ, Dog Mum, Fanfic Writer, and the "Cool Gay Aunty"
Marketing Really Satisfies: I love my job and I'm good at it. So, last year I was recognised with the Sessional Teaching Excellence Award 2019 when I bothered (read: nudged by my mentor) to put my hand up for it - no easy feat for an introverted professional such as myself. Worth it? Yes. Would I do it again? Not in a hurry. I'm not built for networking, tooting my own horn, the sometimes fake smiles, the endless pointless meetings, the Friday night work drinks, the conventions and papers that leave me thinking am I supposed to be surprised by this information like it isn't logical, the climbing and clawing over others on the corporate ladder.
So here I am, an introverted professional who's good at my work and doesn't feel the want to play the game. I don't have to cite Psychology 101 or Consumer Behaviour theory to say and admit that we’re all social creatures — yes, even the introverts like me. So, I suppose I'm here to find my introverted tribe, to let my (often random) thoughts out without having to fight for the space to be heard among my fellow extroverted co-workers. And just maybe, it might be a place for you to share too. Introverts Unite - from the safety of our home behind an anonymous screen. Extroverts still welcome.
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